Analysis Of The Movie Rogue One - 1481 Words

The primary source that is being analyzed in this paper is a trailer for the upcoming Star Wars film, Rogue One. It was released in early April by Lucasfilm and Disney. While the actual movie doesn’t drop until December 16, the trailers people have seen so far display quite a lot about the theme, attitude and how dark the upcoming film will be. These few pages of rhetorical analysis will mainly focus on how much darker Rogue One will be and how that compares to and changes the previous films and media. Before getting to deep into the analysis of the trailer, it is important for people who are not very familiar with the terminology of Star Wars know the basics of the universe. Rogue One will take place during the third and fourth films. The two main factions are the Rebellion, who are painted as the true heroes of the movies, and the Empire, who are shown to be an evil regime in the galaxy. The Empire has constructed a superweapon called the Death Star, which has the firepower to destroy a planet in one use of its weapon. This weapon is unknown to most of the galaxy, but the Rebellion knows of its existence. It is also important to distinguish that there are many new characters to the franchise in this film. First of which is a woman named Jyn Erso. She is given a brief description in the beginning of the trailer. Mon Mothma describes her as â€Å"reckless, aggressive, and undisciplined†. In addition to this, Jyn is said to have a fairly long criminal record, including assaultShow MoreRelatedAssessing Representations Of Contemporary Hollywood Using The Bechdel Test1117 Words   |  5 PagesFirst, the movie must consist of at least two female characters and/or two racialized characters. Second, these characters are required to have names. Lastly, they should talk to each other about something other than the white male character. 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Country Report †Italy Free Essays

Marks and Spencer Group (MS) is a leading retailer of clothing, foods and home-ware. The company operates in about 34 countries worldwide with UK as its primary market. It is headquartered in London, UK and employs about 52,700 people (approx). We will write a custom essay sample on Country Report – Italy or any similar topic only for you Order Now The company recorded revenues of i8,588. 1 million during the fiscal year ended March 2007, an increase of 10. 1% over 2006. The operating profit of the company was i1,045. 9 million during fiscal year 2007, an increase of 23% over 2006. The net profit was i659. 9 million in fiscal year 2007, an increase of 26. 2% over 2006. Italy has a growing economy with huge business opportunities, being the 8th largest economy of the world and fourth largest of Europe. It is also one of the main members of the European Union and being an open economy it has no investment restrictions especially for an EU member country. It has also adopted the euro as a currency which might come into play. Fashion being one of the main industries in Italy and this can be seen by the fact, that the trend setter fashion companies for the world like Giorgio Armani, Diesel and Benetton feels home in Italy. The clothing and fashion market is very competitive, foreign companies have not had a great success, moreover it is the only country with only one foreign fashion retailer in the top 10 and that is Zanier (on position 9th in Italy). This shows it has a mature home industry but still the market is not fully competitive and it has its own niches which might need some more exploitation. Marks and Spencer can be a suitable retailer to invest in Italy, With 760 stores in more than 30 countries around the world which shows that the company has a vast experience of doing business in foreign soil. It is one of the most iconic and widely recognized chain stores in the United Kingdom, and is the largest clothing retailer in UK and also an established food retailer. Marks and Spencer has more chances of becoming a lucrative food retailer because of the changing eating habits of Italians, as a result of globalization. The food industry in Italy is very scattered and mostly based on medium sized companies and no firm has absolute market share, this could be an advantage for a firm like Marks and Spencer which could establish its roots in welcoming Italian food market before other giants join the game. The Italian food retail market grew by 0. 6% in 2004 to reach a value of $91. 9 billion. In 2009 the market is forecast to have a value of $107. 5 billion, representing an increase of 17. 0% since 2004. Supermarkets form the most lucrative market sector, generating 64. % of the market’s overall revenues. Italy accounts for 9% of the overall European food retail market. The leading revenue source for the Italian food retail market in 2004 was the supermarket sector, which accounted for 64. 4% of the market’s value, generating total revenues of $59. 11 billion in 2004. The company should also do a detail market research before investing and it might need to present itself in a different way by giving it a local touch in order to achieve consumer acceptability but still the business would be competitive. The major competitors would be Coop Conad and Interdis the company also poses threat form the German giant LIDL which already has 320 stores around Italy. The company can also experiment with its household and furniture at the same time company has a considerable success in this department in the recent past, besides that the concept of home wares is still taking its grip and it could become a cash cow for MS. In the near future the furniture could also give a positive response if managed properly. Getting back to the clothing which is the main product of Marks and Spencer, though the market is highly competitive and market penetration is a monster of a task there are still some market niches which could be exploited to get the maximum advantage for example, the formal clothing has always been of the highest quality and has a world wide recognition. Since the product is of such high quality it is most likely to be appreciated which could result in high volume of revenue moreover, the company also has a vast experience of penetrating in foreign competitive markets which could be used in this situation. Wine is another product which could be used to attract customers, currently it is a serious competitor in UK. MS has produced many award winning wines, this is one of the areas which could be very important as Italians are wine lovers and they will always try something new, if the standards are met. It could be a regular revenue generator. Marketing will also hold the key in this situation and retailers who market themselves well are more likely to be successful then the ones who didn’t divert much of its resources in this area. Since elections are approaching in Italy so the management should also wait and see how the newly formed government changes its policies especially corporate and tax policies and the company has to see that it is suitable to invest in the country and should analyze the financial pros and cons of expansion. The firm should consider the locations of its outlets; the obvious one would be Milan, Rome and Naples. The company can also open stores in the less developed area like south of Italy, it will attract tax soaps for investing it in less developed areas and providing employment opportunities but consumers in south unlike in the north will be having lower purchasing power and this could be the decisive factor. Investment and expansion decisions are always a bit of a gamble but with the right strategy it can give rewards. One important factor is the goodwill which can come into play as Marks and Spencer’s is one of the leading retailers in the world and it is a trusted brand. It is more likely to receive a welcoming response rather that loosing out. The company can use its vast experience of expansion to the maximum and can come up with a positive result. The retail market structure in Italy is also developing and if MS adopts the right policy it can grow with and could become one of the leading retailers providing quality clothing, food, home ware and wine under one roof. Thus investing a large amount of money in a developed area or a developing area would help an individual/organization/economy to get a strong financial background and right amount of publicity which would enhance the image of the brand and the country. At the same time recognition of the brands reflects the fame of the country. How to cite Country Report – Italy, Papers

Du Bois and Booker T. Washington DBQ free essay sample

Although Booker T. Washington and W. E. B. Du bois differed in their approaches to combating racial discrimination between 1877 and 1915, both men developed unique and effective strategies designed to improve the lives of all African Americans. Booker T. Washington could be considered a complete opposition, tactic wise, to W. E. B. Du Bois. Washington preached a message of accommodation and self-help. He encouraged the black population to join schools and educate themselves in order to improve themselves (A). He received high criticism for his ideals of accommodation, many other black reformers thought about him as an Uncle Tom for not wanting to change the conditions of the blacks sooner. But Washington believed in a patient game of chess, let the others play their pieces and when the time comes the whites will see how truly valuable and capable blacks are. Later the NAACP, largely due to Du Bois, will bash on his ideas and methods for change. We will write a custom essay sample on Du Bois and Booker T. Washington DBQ or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is after his Atlanta Address of 1895 where he again advocated for accommodation (D). Washington advocated a go slow approach to avoid a harsh white backlash. The effect was that many youths in the South had to accept sacrifices of potential political power, civil rights and higher education. His belief was that African Americans should focus on their education and economy of their southern home. Washington valued the industrial education, as it provided critical skills for the jobs then available to the majority of African Americans at the time, as most lived in the South, which was overwhelmingly rural and agricultural. He thought these skills would lay the foundation for the creation of stability that the African-American community required in order to move forward. The address mentioned many of the things blacks had accomplished for the nation, calling for whites to look at this Negro population: educated, organized, patient, faithful, law-abiding, unresentful people. 25 year-old Washington sought to improve the Negro condition, and in such ambition founded the first all-black institute, Tuskegee Normal and Industrial Institute in Alabama (G). The new school opened on July 4, 1881, initially using space in a local church. The next year, Washington purchased a former plantation, which became the permanent site of the campus. Under his direction, his students literally built their own school: making bricks, constructing classrooms, barns and outbuildings; and growing their own crops and raising livestock; both for learning and to provide for most of the basic necessities. Both men and women had to learn trades as well as academics. Washington helped raise funds to establish and operate hundreds of small community schools and institutions of higher educations for blacks. The Tuskegee faculty used all the activities to teach the students basic skills to take back to their mostly rural black communities throughout the South. The main goal was not to produce farmers and tradesmen, but teachers of farming and trades who taught in the new schools and colleges for blacks across the South. The schools which Washington supported were founded primarily to produce teachers, as blacks strongly supported literacy and education as the keys to their future. Graduates had often returned to their largely impoverished rural southern communities to find few schools and educational resources, as the white-dominated state legislatures consistently underfunded black schools in their segregated system. To address those needs, Washington enlisted his philanthropic network to create matching funds programs to stimulate construction of numerous rural public schools for black children in the South. Working especially with Julius Rosenwald from Chicago, Washington had Tuskegee architects develop model school designs. This however, was not safe from criticism by the Du Bois followers and others who preferred a more â€Å"active† method of gaining influence. They believed an education would make no difference to tighten Blacks’ bonds to political freedoms, therefore leaving them without any further benefits (I). Du Bois thoroughly advocated against Washington’s message. He found the Jim Crow (J) laws and segregation to be the outmost enraging and demanded immediate change. He did not find it acceptable to accommodate to the illiteracy rate of blacks (B), or the undeniable fact that people were being lynched just for being black (C). Du Bois was a vocal opponent to racism, and spoke strongly against lynching, discrimination in the military, and racism in education. In an effort to portray the genius and humanity of the black race, Du Bois published The Souls of Black Folk, a collection of 14 essays, in 1903. A major theme of the work was the double consciousness that African Americans faced: Being both American and black, a unique identity which had been a handicap in the past, but could be a strength in the future. Also in this book, he disclaims Washington’s idea of accommodation, mocking its real effect. He thinks that they want to gain something by doing the exact opposite (E). In 1905, Du Bois and several other African-American civil rights activists met at Canada, near Niagara Falls. There they wrote a declaration of principles opposing the Atlanta Compromise, and incorporated as the Niagara Movement in 1906. Du Bois and the other Niagarites wanted to publicize their ideals to other African Americans, but most black periodicals were owned by publishers sympathetic to Washington, so Du Bois bought a printing press and started publishing Moon Illustrated Weekly in December 1905. It was the first African-American illustrated weekly, and Du Bois used it to attack Washingtons positions, but the magazine only endured for about eight months (F). In conclusion, Booker T. Washington held an initiative of accommodation and change would happen once the Negro was self-improved. W. E. B Du Bois gained followers, by advocating against Washington, and promoting agitation. Although these two may seem as rivals, and in some aspects they were, they both pushed the balance in the same direction, looking into change for the policies and actions taken on black people. Outline Thesis: Although Booker T. Washington and W. E. B. Du bois differed in their approaches to combating racial discrimination between 1877 and 1915, both men developed unique and effective strategies designed to improve the lives of all African Americans.